CDO Battlescars is a podcast series hosted by Sandeep Uttamchandani, Unravel Data’s CDO. He talks to data leaders across data engineering, analytics, and data science about the challenges they encountered in their journey of transforming raw data into insights. The motivation of this podcast series is to give back to the data community the hard-learned lessons that Sandeep and his peer data leaders have learned over the years. (Thus, the reference to battlescars.)
In this episode, Sandeep talked to Anil Madan about battlescars in two areas: Standardization of Business Metrics and Democratization of Experimentation at Intuit.
At Intuit, Anil was the VP of Data and Analytics for Intuit’s Small Business and Self Employed group. He has over 25 years of experience in the data space across Intuit, PayPal, and eBay, and is now the VP of Data Platforms at Walmart. Anil is a pioneer in building data infrastructure and creating value from data across products, experimentation, digital marketing, payments, Fintech, and many other areas. Here are the key talking points from this insightful chat!
The Problem: Slow and Inconsistent Processing
The Solution: Simplify, Measure, Improve, and Move to Cloud
To solve this problem, Anil shared the following insights:
The analytics teams, business leaders, and finance teams all looked at business definitions. As they launch new product offerings, or new monetization and consumption patterns, they review the metrics against these new patterns and ensure that business definitions are still holding true.
Moving to democratizing experimentation, Anil was involved in significantly transforming the experimentation trajectory.
Anil breaks this transformation into people, processes, and technology:
Focusing on key metrics and ensuring that there are no mistakes in setting up and running the experiment became extremely important. They invested in a lot of programmatic ways to do that.
Anil’s team looked into where time is spent in the overall experimentation process and then focused on addressing those areas through a combination of building programs, leveraging programs that are open source, and even buying the needed software.
Focusing on the foundational pieces around how your pipelines work and how you analyze things, and investing in those foundational pieces, is key.
Though we highlighted the key talking points, Sandeep and Anil talked about so much more in the 29-minute podcast. Be sure to check out the full episode and the rest of the CDO Battlescars podcast series!
Listen to Podcast on Spotify