Snowflake Virtual Event Register Now June 13


The Promise of Data and Why I Joined Unravel

This is my first post since landing at Unravel and I couldn’t be more energized about what’s to come. Our industry is being re-architected in new and exciting ways. Many industry observers would say it’s about […]

  • 3 min read

This is my first post since landing at Unravel and I couldn’t be more energized about what’s to come. Our industry is being re-architected in new and exciting ways. Many industry observers would say it’s about time! The landscape is littered with unfulfilled promises and unsolved complexity. However, one fact remains, without data and more critically, what that data can tell us, we are flying blind amidst a business climate that has never moved faster and has never faced more uncertainty.

Many data ‘swamps’ have frankly failed to deliver, not because the data was not of value, but rather it has been too complex to wrangle and actionable insights have been too hard to extract. This has now changed. Our collective industry ability to apply more discipline and rigor to Data Operations and the maturity of Machine Learning and AI developments fuel our unwavering belief in the promise of Data.

To get the full benefits of modern data applications, you need reliable, optimal performance from those applications. And that’s no easy task when everything is running on what has been a massive, ungainly stack – different technologies, stretching across on-premises and cloud environments. You have not had the visibility or the resources to monitor each element, understand how they’re all working together, find and resolve issues, and optimize for the greatest efficiency and effectiveness.

It’s time to stop being reactive and start getting proactive. Data is only useful if you can depend on it. I joined Unravel not only because of their strong belief system around the promise of data but also in their ability to help you build understanding, remediate issues, uncover opportunities, and ensure your applications remain effective and reliable.

Ultimately, Unravel is here to help you get ahead of the game, avoid nasty surprises, and be ready for whatever new needs and technologies you’ll have in the future. In addition to providing recommendations for today’s needs, we also help you plan for what’s next – modeling how you’re going to grow, for instance, and what you need to do to keep up with that growth. I couldn’t be more excited about our industry at this time and of course the phenomenal team I have the privilege to be joining.

The full press release can be viewed below.

Unravel Hires Enterprise Sales Leader as New Vice President of Worldwide Sales.

The new VP Worldwide Sales will draw on experience working with global enterprises to help Unravel customers accelerate time to value for their business critical modern data cloud workloads

PALO ALTO, CALIFORNIA – June 23, 2020 Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, today announced that it has hired Roman Orosco as its new Vice President of Worldwide Sales. Orosco will scale out and lead the company’s sales and revenue operations teams as Enterprises across all industries leverage and increasingly depend on data to provide competitive advantage, improve operating efficiencies and re-architect their business to deal with macro-environment changes such as Covid-19.

Orosco brings over 20 years of demand generation, channel, sales and operational leadership to his new role at Unravel. Orosco most recently served as the Vice President of Americas at BlueCat Networks, where he built a high-performing sales organization that fueled the company’s growth from $20M to $100M. Prior to BlueCat, he led revenue teams and delivered company changing revenue for over 15 years at SAP, NICE, Documentum, i2 Technologies, and other software companies.

“We’re excited to have an accomplished sales leader like Roman join the Unravel team. Roman has a great combination of domain expertise and functional experience but most importantly he always puts the customer at the forefront of his decision making. At a time like we are in right now, it has never been more important for us to have high empathy with our customer’s business needs and focus on driving near term impact,” said Kunal Agarwal, CEO, Unravel Data. “Roman is the right person, at the right time to lead our sales organization through a period of growth and customer transition to modern data clouds.”

“My North star has always been for my teams and I to deliver tangible business value for our clients. Enterprises continue to scale their Investments in data and adopting best practice disciplines in Data Operations to ensure their data driven applications are high performing, reliable and operating cost effectively,” said Roman Orosco, VP Worldwide Sales, Unravel Data. “I look forward to working closely with our internal teams and partners to remove operational friction and where possible, automate key Data Operations workflows such as Performance tuning, Troubleshooting and Cost optimization for cloud and on-premise workloads.”

About Unravel Data
Unravel radically simplifies the way businesses understand and optimize the performance of their modern data applications – and the complex pipelines that power those applications. Providing a unified view across the entire stack, Unravel’s data operations platform leverages AI, machine learning, and advanced analytics to offer actionable recommendations and automation for tuning, troubleshooting, and improving performance – both today and tomorrow. By operationalizing how you do data, Unravel’s solutions support modern big data leaders, including Kaiser Permanente, Adobe, Deutsche Bank, Wayfair, and Neustar. The company is headquartered in Palo Alto, California, and is backed by Menlo Ventures, GGV Capital, M12, Point72 Ventures, Harmony Partners, Data Elite Ventures, and Jyoti Bansal. To learn more, visit

Copyright Statement
The name Unravel Data is a trademark of Unravel Data™. Other trade names used in this document are the properties of their respective owners.

PR Contact
Jordan Tewell, 10Fold
[email protected]